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Whopper Exchange: Burger King will exchange your unwanted holiday gifts for a Whopper.

This holiday, you can put your unwanted gifts to good use and get some free food at the same time. Burger King is offering customers the chance to exchange unwanted holiday gifts for a Whopper on Dec. 26. The exchange program is valid in three specific stores one from each participant city: Miami (US), London (UK) and São Paulo (Brazil). The US and UK promotion is valid for the first 100 people, while in Brazil...

Superdry installs ‘smart mirror’ to let shoppers try clothes on shop floor

Changing room shame could soon be a thing of the past as Superdry installs the first smart mirror at its flagship store in Berlin. Designed by agency SeymourPowell, the mirror uses customer’s movements to dress their ‘reflection’ in the latest collection. When not in use, the mirror becomes part of the store’s marketing, showcasing the latest products. Technology and fashion have long been...

Monopoly helpline set up to end Christmas feuds

The creators of our family favorite, yet rage inducing board game Monopoly, has come up with a clever way to stop Christmas ending in a not so silent night. Monopoly has introduced a Christmas hotline to prevent family disputes – according to a recent survey, 51% of monopoly games end in a row. Top arguments include people making up rules, people being too cocky when winning, someone buying a property you...

2016 in review – Top 20 PR campaigns and stunts of the Year

Why, hello there 2016-weary reader. If you’re here for cunning stunts and rushed analysis in a bid to while away the remainder of the working year, you’re in the right place. This is the fifth year I’ve put together an end-of-year PR stunts and campaigns round-up, giving us 100 top campaigns over the last half-decade. Here they are if you’d like to catch up (it’s actually really cool,...

Retail Therapy – IKEA renames products based on Google searches of relationship problems

They’re a cheeky lot at IKEA aren’t they? Previous campaigns have seen them offer free baby furniture to babies conceived on Valentine’s Day and this time they Swedish company is taking a swipe at anyone that Googles their relationships problems. The campaign has been a hit on Twitter by literally putting the ‘therapy’ in retail therapy! Products include the ‘how to make long...

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