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Whopper Exchange: Burger King will exchange your unwanted holiday gifts for a Whopper.

This holiday, you can put your unwanted gifts to good use and get some free food at the same time. Burger King is offering customers the chance to exchange unwanted holiday gifts for a Whopper on Dec. 26. The exchange program is valid in three specific stores one from each participant city: Miami (US), London (UK) and São Paulo (Brazil).

The US and UK promotion is valid for the first 100 people, while in Brazil the promotion will accept exchanges from the first 500 people. The gift must be unused to be accepted and, according to a Burger King spokesperson, “the acceptability of item will be determined by Burger King Restaurant personnel in their sole discretion”. All the gifts will then be donated to The Salvation Army, as gifts that might be unwanted for some, can become a treasure for others.

If you don’t live in one of those places, you can still take part on social media; the first fans to post a picture on Twitter or Instagram with their questionable gifts using the hashtag #WhopperExchange will get a “surprise” from Burger King’s social media accounts.

“It doesn’t matter if the person is good or naughty, all are welcome. We want to always surprise our fans and guarantee the best experience and the best sandwich, ” says Ariel Grunkraut, CMO for Burger King Brazil. In the words of Fernando Machado Burger King Senior VP of Global Brand Management, “The Whopper Exchange will offer our guests the chance to get a flame-grilled gift in exchange for an unwanted one, because this holiday season, we want everyone to receive something they will love.”

If you live in London, Miami or São Paulo and catch this post in time to actually participate in this stunt, here are the addresses of participating restaurants on December 26:

Brazil: (By the intersection of Av. Helio Pellegrino and Av. Santo Amaro) [12pm to 6pm]

UK: 18 Bear St, London WC2H 7LE (Leicester Square BK) [10am to 6pm]

US: 910 Arthur Godfrey Road, Miami Beach, Florida [10:30am to 5pm]

Here’s the video promoting the stunt:

Wished there was a complete Press Release about this stunt, no luck. You’ll find on the listed sources, outlets from 3 different countries that I had to cross-reference to get the most complete information possible.

Involved Agency: AKQA Brazil

Source: Creativity Online, AdNews, Metro, UPI

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Born in Taipei, Taiwan, but raised and living in Sao Paulo, Brazil. I work as researcher at LSI-TEC (www.lsitec.org.br) in Brazil in the field of electronic interactive media (emphasis on endutainement, accessibility and technology applied on education) and also as an New Media and Communication Analyst for FEBRACE (www.febrace.org.br), working directly with public engagement and content curation for this project that is related to STEM education promotion via Science Fairs.