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Budweiser hosts Super Bowl party in Shoreditch

Budweiser is set to host a Super Bowl themed party at Dinemara, a local street food arena in Shoreditch. The event will take place on February 5th and will be showing the Super Bowl on two large screens. Fans will also have access to Dinemara’s extensive choice of eateries, including a number of classic American delicacies like chilli dogs, peanut butter doughnuts and BBQ subs. There will also be (of course)...

FX create transforming murals to launch new TV series Legion

FX will be opening the ‘Legion Where?House’ today, to bring people’s attention to the launch of the new X-Men inspired TV series Legion coming out next month. The art gallery will be open for three days and will feature work from Michael Murphy, Clemens Behr, Kumi Yamashita and David Flores. Visitors can experience a collection of art, which reflects the ‘unpredictable world’ of...

Tostitos create new Super Bowl crisp bag that can call you an Uber

Tostitos, an American crisps brand, has designed a breathaliser-esque “chip” bag just in time for the superbowl and it’s aim is to take 25,000 drink drivers off of the road next Sunday. The bag works by using a sensor which can pick up tiny particles of alcohol on peoples breath. If any traces are found the logo on the front of the bag goes red and changes into a steering wheel with the caption...

Capcom creates immersive Resident Evil experience to scare fans

Resident Evil is an iconic video game franchise with millions of players around the world, so to help launch the release of the upcoming game Capcom decided to build a completely real life simulation of the game. The stunt incorporates an ‘escape room’ type feel where fans of the franchise had to explore the entire house and use tools they found along the way to get out. Capcom set the experience up in...

New ‘Rings’ horror movie PR stunt scares unsuspecting shoppers

If any of you have seen the original ‘The Ring’ movie, there’ll have been that one scene that stuck with you. To promote horror sequel ‘Rings’, the team behind this memorable ‘Carrie’ stunt in 2013 have gone back to their prank-y ways, using that scene as the basis for this new stunt: The set-up is simple. After being given a bit of sales patter, potential customers...

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