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New ‘Rings’ horror movie PR stunt scares unsuspecting shoppers

If any of you have seen the original ‘The Ring’ movie, there’ll have been that one scene that stuck with you.

To promote horror sequel ‘Rings’, the team behind this memorable ‘Carrie’ stunt in 2013 have gone back to their prank-y ways, using that scene as the basis for this new stunt:

The set-up is simple. After being given a bit of sales patter, potential customers (actors? Who knows anymore?) in a New York City electronics shop were left alone by an assistant.

The same actress who played that bloody terrifying little girl then came crawling out of a hidden compartment behind a TV’s screen, scaring unsuspecting shoppers.

(Top spot from JP, linked to below – there’s a ‘win a free TV, today only!’ sign on the wall’ that looks like it might have been used to entice people in).

Involved agency: Thinkmodo

Credit: O2’s PR manager James Paterson

Source: Gizmodo

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Rich started PRexamples.com in January 2012. He runs consumer PR agency Radioactive PR, which has two offices in the UK. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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