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IKEA launch new ‘wonderful everynight’ campaign

IKEA’s strap line has long been ‘wonderful everyday’, so to tie into this their new advertising campaign’s focus is to show people how to have a ‘wonderful everynight’. The campaign is supported by a video of people preparing for bed like they normally would. However the video has a voice over from a man who makes it sound as if they’re preparing for a boxing match. The...

Swedish pharmacy uses electronic ad board to humiliate smokers

Swedish pharmacy chain Apotek Hjartat has used a digital advertising board to cough at passers by who smoke. The panel uses an extremely sensitive smoke detector and when activated plays a video of people coughing. The stunt was the idea of Akestam Holst working in conjunction with Apotek Hjartat who wanted to encourage people to carry out their New Years resolution to quit smoking. Even though the pharmaceutical...

Resident Evil 7 candle that smells like blood

Creating an unusual smelling candle is the oldest trick in the PR book it seems (KFC chicken candle, Pringles candle) along with floating something massive down the Thames. But hey-ho, Capcom has done just that to promote the upcoming release of Resident Evil 7, a game based on the popular horror films of the same name. The candle apparently smells like “old timber, leather, and maybe some blood”, and is...

Amazon take over Westminster tube station

Global giant Amazon has taken to the London underground to change the Westminster tube station signs to read ‘Webminster’ The stunt came on the 12th of January and was carried out by London-based Stewart Signs. Many of the signs around the underground station were changed, including the iconic London Underground sign. Amazon has been branching out into lots of different sectors over the last five years...

Café that accepts exercise as payment opens in London

Major gym brand, David Lloyd Clubs, has opened the world’s first café that accepts exercise as payment in a bid to tackle the nation’s weight problem. Aptly named ‘Run for your Bun!’, there are no tills or card payment machines – once you’ve chosen your (healthy) lunch you jump on the rowing, running and cycling machines for some HIIT training to pay off your meal. Once...

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