The best stunts and campaigns in one place
Follow us on Twitter

Volvo opens new relaxation lodge in Swedish mountains

Volvo and premium hotel company, Tablet Hotels, have launched a ‘Get Away’ lodge in the Swedish mountains to promote Volvo’s new V90 Cross Country.

Volvo has said that 6 in 10 people want to spend more time outdoors and less in the office. This stunt is simply to launch the new car, however it comes as part of a bigger campaign idea aimed at people struggling to find that illusive work-life balance.

Residents at the lodge will stay in a double bedroom and have access to, a yoga and contemplation room filled with yoga mats, incense burners and candles. There will also be a 24 hour concierge service on hand to provide residents with food preparation assistance as well as recommending local activities. They will also get to try out the brand new Volvo all-weather premium estate.

I like the stunt and I like the campaign. I can’t imagine anyone not wanting to go to a warm lodge in the middle of the Swedish mountains to relax and forget about work. It works extremely well in terms of hitting Volvos target audience which is middle-class workers and families. Also having the lodge in the snowy Swedish mountains links to the fact the car is all weather and able to deal with any conditions.

Posted by:

Cal is a PR assistant at Rich Leigh & Company.