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One Water trial new ‘dirty’ packaging to highlight World Water Day

British bottling water brand, One Water, an organisation that allocates all of its profits to global clean water projects, is going to be trialing new packaging to coincide with World Water Day on March 22nd. The new packaging will include a sleeve that will make the bottle look like it contains dirty water instead of spring water, in the hope it will raise awareness of its cause and help reach its fundraising...

Forget ripped, it’s time for ribbed as Durex India launches jeans

Durex India surprised fans on social media this morning with the launch of #DurexJeans – honestly. Indian brand ambassador, Bollywood favourite Ranveer Singh, appeared in a cheeky teaser video as the first person to try on the latest fashion must have. Apparently it was a perfect fit…   We’re launching Jeans! And Ranveer’s gonna be trying out his first ever. Excited? Well, that’s our...

St. Patrick’s Day success story, a Guinness Donut!

Now we’ve all sobered up after a long St Patrick’s Day weekend, I thought now is the time to write about one of the PR stories that caught my eye around St. Patrick’s Day. It might not have achieved loads of coverage, but as a brand tie-up, it is a commendable achievement for the Dublin bakery, Aungier Danger to partner with Guinness. The Stout brand is synonymous with St. Patrick’s Day, like a lot of drinks...

Heinz approves ads first proposed in Mad Men ’50 years ago’

In a case of life imitating art, Heinz has given the go-ahead on a series of adverts first proposed for the brand by none-other than Mad Men’s Don Draper: In episode ‘To Have and to Hold’ from season six (aired in 2013), Draper pitched the idea to Heinz that a campaign needn’t feature the product at all, “because the consumer will complete the thought. The product will be in their...

Cheltenham Races PR stunts – Paddy Power out of the blocks with Putin and Trump on a horse

It’s Cheltenham Races this week. For the uninitiated, the races is a festival in my home county of Gloucestershire where people drink overpriced Guinness (even if they hate it), wear their dad’s tweed jacket – or mum’s hat – and gamble on horses with names like ‘Steampunk Pussface’ or ‘Wangers and Mash’. Winners and losers alike then stumble off for a night out...

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