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Cheltenham Races PR stunts – Paddy Power out of the blocks with Putin and Trump on a horse

It’s Cheltenham Races this week.

For the uninitiated, the races is a festival in my home county of Gloucestershire where people drink overpriced Guinness (even if they hate it), wear their dad’s tweed jacket – or mum’s hat – and gamble on horses with names like ‘Steampunk Pussface’ or ‘Wangers and Mash’. Winners and losers alike then stumble off for a night out in Cheltenham, where¬†seemingly every bar has transformed for the festival’s duration into a¬†strip club.

And, for the first in my 29 year on the planet, I’m going to it with the guys at my agency, on Thursday. We’re very excited.

I enjoy the week traditionally because it’s when betting companies like to unveil weird and wonderful PR stunts.

Here’s the first I’ve seen today:

Yes, that is a prosthetic pairing of Trump and Putin, on a horse in central London.

Mischief merchant Paddy Power is behind the stunt.

It’s ‘to launch Cheltenham/Politics betting specials’, according to this tweet from involved agency Taylor Herring.

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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