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One Water trial new ‘dirty’ packaging to highlight World Water Day

British bottling water brand, One Water, an organisation that allocates all of its profits to global clean water projects, is going to be trialing new packaging to coincide with World Water Day on March 22nd.

The new packaging will include a sleeve that will make the bottle look like it contains dirty water instead of spring water, in the hope it will raise awareness of its cause and help reach its fundraising target of £20 million by 2020.

Duncan Goose, founder of One Water said:

“It seems counter-intuitive to be trying to sell a bottle of water that looks dirty, but we think it’s a useful moment of reflection in our busy days and an opportunity to support a business that pours its profits into clean water for everyone rather than into the bank accounts of corporations.”

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Lydia Bryant works as a Junior Account Manager at Rich Leigh and Co and is a marketing graduate.