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Top 10 PR and marketing stunts and campaigns of February 2017

Before I get onto the top stunts/campaigns, here’s something some of you might quite like… but, as always, feel free to skip to the numbered bit if you’d prefer. GUESS WHAT, GUESS WHAT? You can now pre-order my ACTUAL book right here: Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions It’s released on April 3rd, and as you can see from the endorsements on the Amazon...

Chessington employs toddlers to ‘toddler proof’ resort

Chessington World of Adventures is recruiting VIPs (Very Important Pre-Schoolers) between the ages of one and five to help ‘toddler-proof’ the Resort ahead of the release of its new attraction ‘The Gruffalo River Ride Adventure’. The new ride is launching on Saturday March 18 and will take visitors on the same journey as Mouse in the popular children’s book. To prepare for the influx of...

London gets a ‘porking’ in Peperami pothole PR stunt

London’s been given a good ‘porking’, thanks to this new stunt from Peperami: Peperami’s phallic Animal is ‘on a mission to leave no hole unfilled’, punning his way around the capital and across social media as he draws attention to pot holes or ‘Hangry Holes’. If you’ve ever wondered just how far you can stretch a joke about meat filling a hole, this is the...

Skin Care Cymru risk wrath of Welsh people by replacing iconic dragon with lobster on flags

As the people of Wales, and ex-pats like myself, woke to celebrate St. David’s Day this morning, many would have looked for the familiar sight of the Welsh flag to get them going. Imagine their surprise when they spotted that at 30 landmark sites around Wales, including Cardiff’s Wales Millennium Centre and Pembroke Castle, the iconic red dragon has been replaced by…a red lobster. Skin Care...

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