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Goggle Boxing with Frank Bruno and son

Ahead of Joshua vs Klitschko this weekend, Frank Bruno has been recruited to teach the nation a new type of boxing. The former WBC and European heavyweight champion is joined by his son Franklin in a new tutorial video to teach the nation how to “goggle box” (see what we did there) when they watch the biggest fight in recent memory from a different corner – their armchairs. Shot in a Bushey semi, the clip was...

Samsung ad model interacts with commuters in real time stunt

To promote its new Gear S3 smart watch in Tel-Aviv, Israel, Samsung put this bus stop ad campaign together. The ad looks pretty standard fare – a male model posing with his watch under the brand name and tagline ‘Frontier – The time is now’ – until members of the public realise the model is being live-streamed as he starts to interact with them. A nice campaign, and a quick post...

Heineken wants to #OpenYourWorld in new campaign

Heineken is asking us to think differently about the people around us, and about them as a brand, as part of their latest campaign. #OpenYourWorld sees the beer giant try to convince people that although their fundamental beliefs might mean, on the face of it, they can’t enjoy a drink and a chat together, it doesn’t have to be the case. The campaign has been launched with the video ‘Worlds...

New P0rnhub app enables you to censor your nudes with funny animations

Naughty video website P0rnhub (a moral-deficient consumer PR person’s (wet) dream, SURELY?) has created TrickPics, “the first app with augmented reality filters… for your naughty bits”. TrickPics allows users to choose from over 15 animations, including ‘d1ck in a box’, ‘knock knockers’ (literally just door knockers the user is encouraged to use to hide their...

Baby Dove launches with a provocative AI image of the Perfect Mum

Baby Dove launched with a bang in the UK with the image of a flawless, confident and polished young woman on the giant billboard at London’s Waterloo station and the provocative question ‘Is there a perfect mum?’ As planned it triggered a social media debate and backlash around how mums are presented and portrayed in media and advertising. That was the point. There was just one twist: Aimee, the...

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