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Beanz Meanz…Pop-Up!

Can you believe Heniz Baked Beans have been around for over half a century?! To celebrate FIFTY YEARS since the iconic ‘Beanz Meanz Heinz’ ad slogan was first used, the brand has opened a pop-up baked bean café in Selfridges. Customers can get their hands on tomato sauce-drenched deliciousness like beans with crispy bacon, beans with ham hock and beans with scrambled egg, all of which come with the...

Snowdon voted UK’s prettiest sight in photo stunt to promote Samsung Galaxy S8

Samsung is marking the launch of its new Galaxy S8 smartphone this month by touring a giant 7×3 metre scale model around the UK throughout April and May. Each of the installation sites was selected following a public poll to find the 20 views throughout the UK, and include Mount Snowden, St Ives, Stonehenge, Bournemouth and London. The story’s picked up some nice coverage so far, like this on the Mail,...

Selfridges offer potato peeling lessons to shoppers

So Selfridges has created this campaign called ‘A Home For All’, which is themed around a series of domestic rituals that we all take for granted but actually gives us a sense of ‘self’ – I know what you’re thinking and I’m thinking the same. ‘A Home For All’, which will be running until the 9th June, is located on the lower ground floor of Selfridges on Oxford...

Top 10 PR and marketing stunts and campaigns of March 2017

Before I get onto the top stunts/campaigns, I have NEWS. (As always, feel free to skip to the numbered bit if you’d prefer). Today is the release date for my very own book: Myths of PR: All Publicity is Good Publicity and Other Popular Misconceptions! It’s available in paperback and as an eBook, and jumped up to the 2nd best selling PR book on Amazon on the first week it was announced, based on pre-orders...

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