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Snowdon voted UK’s prettiest sight in photo stunt to promote Samsung Galaxy S8

Samsung is marking the launch of its new Galaxy S8 smartphone this month by touring a giant 7×3 metre scale model around the UK throughout April and May.

Each of the installation sites was selected following a public poll to find the 20 views throughout the UK, and include Mount Snowden, St Ives, Stonehenge, Bournemouth and London.

The story’s picked up some nice coverage so far, like this on the Mail, for naming the ‘best views’ in the country, but very few have used some of the nice (albeit branded, hence the likely reticence) assets pulled together by the PRs behind it. Here’s one such photo, taken from this Flickr album:

EMBARGOED TO 00.01 TUESDAY 11TH APRIL 2017. EDITORIAL USE ONLY. SAMSUNG UNBOXES THE GALAXY S8 WITH GROUNDBREAKING COOH Samsung is preparing for biggest flagship phone launch in UK company history following record pre-orders for the new Galaxy S8 and S8+ f

It’s one of those campaigns you wish you’d thought of (though I don’t have a smartphone client to think them up for… you know what I mean!), showing the product off in a beautifully simple way, taking advantage of some of the best scenery the UK has to offer.

Involved agency:  Taylor Herring

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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