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An African Grey parrot became an insurance salesman in this Czech stunt

In a recent campaign for Ceska Pojistovna, the largest insurance company in the Czech Republic, Carl – an African Grey parrot – was trained to sell pet insurance by a Hollywood animal handler.

Kind of.

The above video explains all, but if you don’t have time, here’s a quick explanation.

Over a 3 month period, Carl was taught to bark the words ‘car insurance’. He was take on a country-wide tour around major pet stores. According to this on Little Black Book, Carl’s custom-built ‘office’ had an built-in tablet and a pre-loaded landing page that prompted visitors to buy insurance.

Overall, a headline-grabbing stunt, that, despite its dubious ethics (I say that as somebody that quite enjoys winding PETA up, having put together a Catch It, Kill It, Cook It stunt last year) is at least measurable.

Source: Covéa Insurance’s Kirsty Plank’s LinkedIn blog about the campaign

Involved agency: Young & Rubicam Prague

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Rich started PRexamples.com in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service bloggabase.com. He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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