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NIKE creates world’s first LED track when runners can race themselves

I’m not going to play it down – this is insanely cool from NIKE.

The sportswear giant has created the ultimate pop-up for runners – the world’s first LED running track where you can actually race yourself.

The figure-of-eight arena takes up a whole city block in Manila and is cleverly shaped like a NIKE’s LunarEpic running shoe. The 200 metre track is lined with LED screens which allow up to 30 runners to compete against an avatar of themselves at any one time.

Take a look at it in action:

Cool, right?

The Unlimited Stadium is the brainchild of BBH Singapore and the tech was pulled together by PARTY + birdman. Kudos to everyone involved – it’s a great collaboration of tech and sport for one of the world’s biggest brands and I love it.

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Account director at Radioactive PR - can be found tweeting at @Welsh_PR / @radioactive_PR