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Pringles create edible cloud to launch new campaign

Pringles has partnered with Kelly Brook to bring the world the first edible cloud, something Brits didn’t think could exist before 2037, according to a survey.

Pringles and Kelly Brook have teamed up to launch a new machine which can create a cloud which tastes like all of your favourite flavours, apparently. The machine is said to be the future of snacking, and a survey reveals that Brits didn’t expect this kind of technology to be around for another 20 years.

Flavourologists at Pringles helped to create the 6m long contraption which allows people to enjoy the Sour Cream & Onion Pringles in a whole new way. The machine has been built to help launch Pringles’ Perfect Flavour in Every Bite campaign.

The idea is a good one however I’m not sure about the authenticity of the machine. The stunt has picked a few pieces in the Daily Mail, Time Out London and Event magazine, however we’ll have to wait a while before we can get a clear picture of its success.

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Cal is a PR assistant at Rich Leigh & Company.