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The entire country of Sweden is now listed on Airbnb

In an effort to boost tourism, Visit Sweden has listed the entire country on Airbnb in a bid to appeal to younger travellers. It’s a brilliant campaign – here’s the profile.

According to this on Mashable (and as per the YouTube video’s description), Visit Sweden is trying to educate and interest people in the concept of ‘Allemansrätten’, or ‘the freedom to roam’.

‘Allemansrätten’ is a law that means that people are free to ‘camp, to hike, and explore, and to use natural resources at will’ – something anybody that lives elsewhere and has ever tried to camp might realise comes at a cost in many situations.

Here’s the campaign video:

Some of the destinations that are highlighted on Sweden’s Airbnb page include ‘rustic forest retreats’, ‘cozy glades’ and ‘rugged cliffs’. Each destination accommodates ‘everyone’ and has ‘unlimited’ beds. Under amenities, the profiles highlight the natural heating – between May and August, and the availability of natural snacks.


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Rich started in January 2012. It has been named Vuelio's top PR blog. He runs consumer PR agency Radioactive PR, which has two offices in the UK. He also wrote 'Myths of PR', which went on to become Amazon's best-selling PR book within days of release. In March 2013, Rich co-founded blogger outreach service He tweets about PR stunts, campaigns and other media bits and pieces @RichLeighPR

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