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Starbucks and Lady Gaga join forces for ‘Cups of Kindness’ campaign

Coffee giant Starbucks has joined forces with Lady Gaga and her Born This Way Foundation to spread a little love with its ‘Cups of Kindness’.

A range of ‘vivid’ drinks has been hand-picked by the global superstar and includes Matcha Lemonade, Violet Drink, Pink Drink and OmbrĂ© Pink Drink. From 13-19 June, 25 cents from each cup sold at participating US and Canadian stores will go toward programmes that support youth wellness and empowerment by fostering kindness, improving mental health resources and creating more positive environments.

Starbucks has committed a minimum of $250,000 to the Born This Way Foundation to help fund these programmes.

This is a good move by Starbucks, which can always benefit from some positive CSR coverage. Lady Gaga has a loyal fan base, and I have no doubt her ‘Little Monsters’ will flock to taste drinks chosen by their idol and do some good in the process.

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Account director at Radioactive PR - can be found tweeting at @Welsh_PR / @radioactive_PR