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Marathonbet.com makes pigs fly to promote new offer

Betting website, Marathonbet.com, has made pigs fly on Brighton beach to promote a new offer they’re running. OK, I may be exaggerating, they’ve attached (fake) pigs to drones and have been flying them over a promotional floor poster on Brighton beach today.

Why? Well to get new customers of course, and to reflect the very narrow chances that either Brighton, Huddersfield or Newcastle will win the league – and the outrageously good odds they’re offering (I feel Leicester winning the Premier league recently might have something to do with this as well).

The poster on Brighton beach reads, ‘If pigs can fly, can Brighton win the league?’ then a line about the 5,000/1 odds they’re offering on Brighton FC lifting the Premier league cup.

The stunt has gained some nice engagement on twitter, with the hashtag #pigscanfly, however outside of that not much else has been written about it. However I like the thinking behind it and I’m sure it will bring in some new punters!

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Lydia Bryant works as a Junior Account Manager at Rich Leigh and Co and is a marketing graduate.