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Match.com opens pop-up 3D-printed dating shop in London

Online dating giant, Match.com, has opened a pop-up model dating shop in London today – and sadly, we don’t mean ‘model’ in a David Gandy kind of way!

Men from the dating site have been 3D printed for the ‘Model Males’ shop in Marylebone for potential dates to browse (with a free glass of prosecco, obvs!). Information about each male is written on their packaging, while the miniaturised 3D model gives shoppers an idea of what they look like. If they’re interested in learning more, shoppers can then contact each man by following a link on the packaging.

The shop is open from today (2nd August) until Friday 4th August, 11:30am to 3:00pm, and will start in London with the goal of eventually spreading to other cities around the UK. The initiative is launching in conjunction with Match’s “Match Badge” idea.

I like this experiential stunt from Match.com – it’s quirky, uses 3D printing in a quirky, consumer way, and could is another way for members to meet people through the site. Who knows, these could become the eventual cake toppers on a wedding cake thanks to this stunt!

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Account director at Radioactive PR - can be found tweeting at @Welsh_PR / @radioactive_PR