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New position (cheeky!) for professional masturbater hits headlines

Are you a pro at the five knuckle shuffle? A connoisseur of ménage à moi?

Then this is the position (ahem) for you!

Adult store LoveWoo is on the hunt for an employee to review sex toys professionally. The full time role (play) comes with a £28,000 annual salary, private healthcare (to cover sex toy related injuries, I assume), holiday time and a discounted gym membership.

The stunt comes off the back of an earlier survey that said more people masturbate at work than you would think, and a study claiming it’s good for productivity.

This is a headline grabbing story that uses the recent news agenda to get LoveWoo some much needed press. With constant competition from Ann Summers, Love Honey, and Bondara, a stunt like this is sure to help LoveWoo reach potential customers, and build its database of potential (and horny!) customers.

As a creative PR story, I like it. It’s low-to-no budget, topical, easy to execute and has picked up national coverage in the likes of the BBC, The Sun, Metro.co.uk, The Mirror and The Independent. Nice work, LoveWoo!

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Account director at Radioactive PR - can be found tweeting at @Welsh_PR / @radioactive_PR