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Virgin Media launches new kids app with giant trampoline bed in London

Virgin Media has launched its brand new kids app with a giant trampoline bed in Kings Cross, London.

The brand coupled the stunt with research that found the top 10 things kids try to get away with – which included eating sweets before dinner, fighting with siblings and, of course, jumping on the bed.

Designed to look like an adult’s bed, the 15 square foot trampoline was put in London to celebrate what it means to be a kid at any age and launch the new Virgin TV Kids App (which as an Aunty multiple times over, sounds amazing!)

The trampoline looked like so much fun and, thanks to the addition of the survey results, was picked up by the national media, with pieces appearing online in The Mirror and The Sun.

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Account director at Radioactive PR - can be found tweeting at @Welsh_PR / @radioactive_PR