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Aviva has created large sculptures of a football, puppet and trowel to promote its community fund

Aviva has created three large sculptures of a football, a puppet and a trowel and placed them across the UK.

Aviva creates large sculptures to promote community fund

The stunt is to raise awareness for the Aviva Community Fund – which has been running for three years now – and allocates money for projects in an area. The statues are inspired by a selection of the objects funded for community groups by the fund last year.

The sculptures are definitely hard to miss and grabs the attention of passer-by’s into finding out why these installations are there. While this stunt hasn’t received a lot of media attention, I think it’s an interesting one and promotes something that’s positive to communities.

 

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Donna is an account executive at Radioactive PR and can normally be found talking about food.