The best stunts and campaigns in one place
Follow us on Twitter

Godiva creates sensory chocolate banquet to promote the launch of its range in Sainsbury’s

Godiva, the luxury chocolatier owned by Pladis, is hosting free sensory chocolate banquets in London to mark the launch of its masterpieces collection in Sainsbury’s.

Image result for Godiva creates sensory chocolate banquet

People who want to go to this event are being directed to Godiva’s Facebook page for the chance to win tickets. Free chocolate at a free event – of course it’s going to get noticed!

The event is taking place over four days and guests will be treated to three chocolate courses as part of the event, which incorporates smells, textures, movement and sound.

The dinner is inspired by the chocolates in the masterpieces collection, including dark chocolate ganache hearts, milk chocolate hazelnut oysters and milk chocolate caramel lions.

This has, of course, been picked up by nationals, including Independent, Standard and Mail on Sunday and has certainly been a popular stunt to raise awareness around Godiva’s launch into Sainsbury’s.

Posted by:

Donna is an account executive at Radioactive PR and can normally be found talking about food.