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Toys R Us are hiring mums and dads as toy testers

Parents can now apply to become Toyologists and Babyologists for Toys R Us, meaning that parents can get toys sent to them for free! To apply, parents need to fill out an application, which includes links to Facebook, blog, YouTube and Twitter but it’s unclear whether this is a paid position. Children are also allowed to play with the new toys, as this helps the store decide whether they are suitable for the mass...

McDonald’s launches prominent print campaign surrounding its late opening hours

McDonald’s has launched a subtle but striking print campaign to demonstrate its late opening hours. Glowing bulbs were photographed to form the fuzzy but distinguishable shapes of a Big Mac, ice cream sundae and a portion of French fries. Apparently, it took 10 days to construct the light sculptures, using 1,000 LEDs, 80 metres of wire and 400 welds and took two days to complete the photoshoot. This is definitely...

Specsavers’ use iPhone leak in new billboard ad

After Apple’s major new iPhone leak, Specsavers have used the company’s misfortune to their own advantage, basing a new outdoor advert on the leak. New real-time billboards have been put up across the UK, referencing to topical subjects and news by the minute, to remind the public the importance of getting their eyes tested. An example of one of the live billboards was yesterday’s iPhone leak, where...

Netflix drops Narcos season 3 ads in bathroom ‘blow-cations’

Netflix has dropped some brilliant guerilla marketing to hail the return of its popular original programme, Narcos. Ads for the show have turned up in ‘blow-cations’ (yes, I’m reusing the same joke from the headline!) where people typically take cocaine – namely bathrooms of bars and clubs in L.A., Miami, Chicago and New York. The sticker ads feature cocaine powder residue and a rolled up...

New Marmite site analyses your face to determine whether you’re a lover or a hater

Last week, a story alleging that your love or hatred for Marmite is genetic did the rounds, and picked up a decent spread (sorry) of coverage as a result. Apparently, it was part of the brand’s new campaign, the Marmite Gene Project. This week, the marketing released a micro-site dedicated to, again, using spurious purely-for-PR science to determine whether you’re a lover or a hater. You can’t...

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