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TK Maxx delivers fake snow to customers

Ahhh the brands have started their Christmas PR stunts and I couldn’t be happier!

TK Maxx is hiding a limited number of special snow globes in a few Irish stores from the 18th November, and if you happen to find one, which seems easy seeing as the globes are 2 foot long, then the discount store will deliver fake snow to your house. The advert’s pretty great as well.

You might think this is a bit of a boring campaign…but wait! It’s not just restricted to in-store, online visitors to tkmaxx.ie can shake their phones or use their cursors to shake a virtual snow globe, which could grant them their very own White Christmas.

Apparently TK Maxx has chosen to do this stunt in Ireland because it’s been seven years since it’s has had snow at Christmas – how nice but I feel like I should point out I haven’t experienced a White Christmas where I live in England since I was 4.

I particularly like the online interactive element of this campaign, and as the TK Maxx representative said, it’s like a festive version of the Golden Ticket.

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Lydia Bryant works as a Junior Account Manager at Rich Leigh and Co and is a marketing graduate.