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@Disney ultimate Twitter Hashtag in 140 characters

Disney took to Twitter to post a very magical “140 character tweet” (in a very literal sense). Simple. Fun. Creative. Great idea. Showing that a creative idea is the key to a fantastic example of content marketing. Disney have created the ultimate Twitter hashtag with a 140...

World’s LARGEST @SNICKERS Bar

World’s biggest Snickers bar is 10 inches long and contains 2,000 calories! The enormous snack weights 454 grams and 198 grams of fat. The ‘world’s largest’ Snickers bar costs £24.99 on Firebox.com, who say it should be eaten in nine servings. The website goes on to say: ‘Grab yourself a meat fork and an electric carving knife, slice it up, and enjoy a large mouthful of nutty, chewy, chocolate...

Digital Magic – British Airways #lookup

Courtesy of a little digital magic, the young man in this poster really does know when it’s a British Airways plane. And that really is the actual flight number and where it’s flying in from. A very inspiring and clever outdoor campaign in Piccadilly Circus (London).

Brats force fed disgusting sweets

This trending YouTube video released a few weeks back for Halloween is brilliant.   For company P&G – renowned for being on the slightly staid side of marketing, often afraid to do risky/controversial content with it’s global FMCG brands – this content is a refreshing breath of fresh air for it’s toothpaste brand Crest. They have a gaggle of child actors (who obviously didn’t...

Milka – what would you do with your last square of chocolate?

Milka challenged French consumers to “dare to be tender” by donating the last square of their chocolate bar. Packs were sold with a square missing, and the Mondelez International-owned brand invited consumers online to either claim the piece for themselves or donate to a loved one. By using the product itself as the main media hook, the campaign used the insight that the last chocolate bite is the best...

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