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Old Mout Cider reunites Michaela Strachan & Chris Packham to help save the Kiwi

Old Mout Cider has reunited kids TV favourites Michaela Strachan and Chris Packham to help support preservation of the Kiwi. The former Really Wild Show presenters have joined forces with the brand to raise awareness of the endangered bird with a special edition called The Kiwi Wild Show! *childhood flashbacks* Lucky Londoners were invited along to the taping of the one-off special and learn about Kiwis, the native...

QR code made of 130,000 trees can be scanned from the sky

QR codes might have had their day in the UK, but in China they are insanely popular and used by everyone – from big retailers to buskers – for things like information and even payment. So it’s pretty cool that Xilinshui village in Hebei has used 130,000 Chinese juniper trees to create, what I assume, is the biggest QR code ever. The code measures 227m (744 ft) along each side and is designed to...

Netflix drops Narcos season 3 ads in bathroom ‘blow-cations’

Netflix has dropped some brilliant guerilla marketing to hail the return of its popular original programme, Narcos. Ads for the show have turned up in ‘blow-cations’ (yes, I’m reusing the same joke from the headline!) where people typically take cocaine – namely bathrooms of bars and clubs in L.A., Miami, Chicago and New York. The sticker ads feature cocaine powder residue and a rolled up...

Marmite uses science to determine why people are either lovers or haters

Marmite has built its brand on the fact that it’s so divisive – as the slogan goes, you either love it or you hate it. Now Marmite has taken it a step further and got actual science involved to see if there’s a genetic reason why you might be a lover or a hater. Turns out, there is! More than 260 British men and women were part of the study by The Marmite Gene Project and DNAFit which showed that...

Creepy ‘It’ stunt sees red balloons appear in drains across Sydney

Another day, another ‘It’ stunt to make your skin crawl. Less than a week before the remake of the Stephen King novel hits cinemas, red balloons have been popping up across Sydney. The balloons, used by the shape-shifting demon Pennywise to lure his victims, have appeared in drains around the city next to the message, ‘It is closer than you think’. The creepy stunt is the latest in a string...

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