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Cancer Research UK offers smokers chance to check their lungs

A new interactive campaign from Cancer Research UK is encouraging smokers to check their lung capacity at bus shelters across the country. The outdoor posters invite passersby to blow into a small tube to see how smoking has affected their breathing. The longer they puff into it, the more of the below message is revealed: “If you are a smoker you might not get much further than this line. However, with help...

Forget ripped, it’s time for ribbed as Durex India launches jeans

Durex India surprised fans on social media this morning with the launch of #DurexJeans – honestly. Indian brand ambassador, Bollywood favourite Ranveer Singh, appeared in a cheeky teaser video as the first person to try on the latest fashion must have. Apparently it was a perfect fit…   We’re launching Jeans! And Ranveer’s gonna be trying out his first ever. Excited? Well, that’s our...

No more bull – statue stands defiant on International Women’s Day

Disclaimer – I LOVE this. US fund manager State Street, has placed a statue of a defiant girl staring down the infamous Wall Street Bull in a stunt that’s delighted social media this International Women’s Day. The bronze statue was placed to highlight the lack of women on corporate boards of financial institutions and the long-debated gender pay gap in financial companies and wider...

BrewDog announces world’s first craft beer hotel

Hot on the heels of its Puppy Parental Leave story last month, craft beer company BrewDog has announced it will be building the world’s first craft beer hotel. Alcohol-themed hotels have turned into a bit of a ‘thing’ in PR land of late (I’m looking at you, The Distillery) and BrewDog has jumped on board with its own offering – a beer lover’s dream just a ‘hop’ across...

Skin Care Cymru risk wrath of Welsh people by replacing iconic dragon with lobster on flags

As the people of Wales, and ex-pats like myself, woke to celebrate St. David’s Day this morning, many would have looked for the familiar sight of the Welsh flag to get them going. Imagine their surprise when they spotted that at 30 landmark sites around Wales, including Cardiff’s Wales Millennium Centre and Pembroke Castle, the iconic red dragon has been replaced by…a red lobster. Skin Care...

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