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Ben & Jerry’s bans 2 scoops of same flavour in Australia to highlight marriage inequality

Everyone’s favourite ice cream maker, fairtrade advocate and all-round ‘good guys’ Ben & Jerry’s, has taken a stance on same sex marriage in Australia. Seems our friends Down Under are still fighting for marriage equality, and to help them get there, the brand has banned customers from enjoying 2 scoops of the same flavour in its 26 Aussie branches. They’re in good company –...

NIKE creates world’s first LED track when runners can race themselves

I’m not going to play it down – this is insanely cool from NIKE. The sportswear giant has created the ultimate pop-up for runners – the world’s first LED running track where you can actually race yourself. The figure-of-eight arena takes up a whole city block in Manila and is cleverly shaped like a NIKE’s LunarEpic running shoe. The 200 metre track is lined with LED screens which allow...

McDonald’s introduces the Frork to scoop up lost toppings

No, I didn’t misspell ‘fork’ in the headline – it’s really a Frork! McDonald’s has created a new utensil that finally (?) lets dinners turn their fries into a more successful scooping machines for those sauce and toppings spillages. Struggling to visualise it? Check it out in action: The Frork has been launched alongside McDonald’s Signature Crafted Recipes range of burgers...

Baywatch for a new generation: The Slow Mo Marathon

For those of us old enough (cough, only just!) to remember Baywatch on TV, the iconic slow motion beach run of the opening credits is the stuff of legend. To celebrate the release of the new Baywatch film featuring Dwayne ‘The Rock’ Johnson and Zac Efron, Paramount hosted the world’s first Slow Motion Marathon in downtown LA. Alongside some of the cast members, thousands of ‘runners’...

Heineken wants to #OpenYourWorld in new campaign

Heineken is asking us to think differently about the people around us, and about them as a brand, as part of their latest campaign. #OpenYourWorld sees the beer giant try to convince people that although their fundamental beliefs might mean, on the face of it, they can’t enjoy a drink and a chat together, it doesn’t have to be the case. The campaign has been launched with the video ‘Worlds...

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