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IKEA launch new ‘wonderful everynight’ campaign

IKEA’s strap line has long been ‘wonderful everyday’, so to tie into this their new advertising campaign’s focus is to show people how to have a ‘wonderful everynight’. The campaign is supported by a video of people preparing for bed like they normally would. However the video has a voice over from a man who makes it sound as if they’re preparing for a boxing match. The...

Swedish pharmacy uses electronic ad board to humiliate smokers

Swedish pharmacy chain Apotek Hjartat has used a digital advertising board to cough at passers by who smoke. The panel uses an extremely sensitive smoke detector and when activated plays a video of people coughing. The stunt was the idea of Akestam Holst working in conjunction with Apotek Hjartat who wanted to encourage people to carry out their New Years resolution to quit smoking. Even though the pharmaceutical...

Amazon take over Westminster tube station

Global giant Amazon has taken to the London underground to change the Westminster tube station signs to read ‘Webminster’ The stunt came on the 12th of January and was carried out by London-based Stewart Signs. Many of the signs around the underground station were changed, including the iconic London Underground sign. Amazon has been branching out into lots of different sectors over the last five years...

Amnesty International give Aleppo bombings a new sense of reality

Over the Christmas period people tend to push difficult and distressing thoughts out of their mind, and stress themselves with only the smallest of problems. Will the turkey be too dry? (Possibly) Will my family argue? (Almost definitely). However, Amnesty International decided to bring our attention back to the humanitarian crisis in Aleppo, Syria. On New Years Eve when the clock struck midnight and fireworks...

Oxfam uses VR technology to encourage donations

Oxfam has begun using Samsung VR headsets to show customers where their donations are going (literally). The stunts purpose is to highlight the importance of what Oxfam does and the people who their work reaches, as well as giving customers a clear insight into where their money is being spent. The charity has been using Samsung’s Virtual Reality technology coupled with immersive headphones to give an...

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