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FX create transforming murals to launch new TV series Legion

FX will be opening the ‘Legion Where?House’ today, to bring people’s attention to the launch of the new X-Men inspired TV series Legion coming out next month. The art gallery will be open for three days and will feature work from Michael Murphy, Clemens Behr, Kumi Yamashita and David Flores. Visitors can¬†experience a collection of art, which reflects the ‘unpredictable world’ of...

Tostitos create new Super Bowl crisp bag that can call you an Uber

Tostitos, an American crisps brand, has designed a breathaliser-esque “chip” bag just in time for the superbowl and it’s aim is to take 25,000 drink drivers off of the road next Sunday. The bag works by using a sensor which can pick up tiny particles of alcohol on peoples breath. If any traces are found the logo on the front of the bag goes red and changes into a steering wheel with the caption...

Capcom creates immersive Resident Evil experience to scare fans

Resident Evil is an iconic video game franchise with millions of players around the world, so to help launch the release of the upcoming game Capcom decided to build a completely real life simulation¬†of the game. The stunt incorporates an ‘escape room’ type feel where fans of the franchise had to explore the entire house and use tools they found along the way to get out. Capcom set the experience up in...

IKEA launch new ‘wonderful everynight’ campaign

IKEA’s strap line has long been ‘wonderful everyday’, so to tie into this their new advertising campaign’s focus is to show people how to have a ‘wonderful everynight’. The campaign is supported by a video of people preparing for bed like they normally would. However the video has a voice over from a man who makes it sound as if they’re preparing for a boxing match. The...

Swedish pharmacy uses electronic ad board to humiliate smokers

Swedish pharmacy chain Apotek Hjartat has used a digital advertising board to cough at passers by who smoke. The panel uses an extremely sensitive smoke detector and when activated plays a video of people coughing. The stunt was the idea of Akestam Holst working in conjunction with Apotek Hjartat who wanted to encourage people to carry out their New Years resolution to quit smoking. Even though the pharmaceutical...

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