Posted by
Charlie Coney on 2nd Mar 2012 in
ALL,
Technology
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Idea: Mozilla created a visualisation tool to depict the volume and types of sites that track consumers as they browse the internet
What we like: Launched at TED, this tool changes perception of marketing data as an abstract and alienating co
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ncept into something understandable and more palatable
Learnings: In the right hands, numbers and raw can...
Posted by
Charlie Coney on 2nd Mar 2012 in
ALL
Idea: Solar energy company Austria SolarĀ teamed up with design group ServicePlan to deliver theirĀ annual report on paper which was only activated by direct sunlight.
What we like: The contents of this report might not have been interesting, but the delivery was, using a creative medium which was relevant to both industry and audience
Learnings: Using medium as message is an increasingly impactful way to stand out...