The best stunts and campaigns in one place
Follow us on Twitter

McDonald’s uses free wifi to hijack customers

Sick of neighbouring businesses using the free wifi offered by McDonald’s restaurants for their own customers, the chain in Spain came up with a nifty way to get revenge: by using their wifi to hijack their customers. By changing the name of their wifi offerings to highlight exclusive offers people would get by going into the McDonald’s instead, they lured them in with this clever use of a largely...

Bush art! Charity asks women to style ‘down there’ in awareness drive

In a genius move by Julyna, a Canadian Cancer Society, posters featuring special die-cut areas were placed in busy thoroughfares and next to high density traffic routes. Over time, vegetation grew through the shapes in order to display some creative inspiration for women – who were asked to show their support by styling their area ‘down there’ to support awareness and fundraising for cervical...

Language school uses spoof subtitles to hijack pirate TV

In one of the cleverest examples of disruptive media placement seen in a long time, a language school in Peru has taken to tampering with subtitles for illegally downloaded TV programmes in order to promote its services. All over the world, people will download hit TV series from pirate websites in order to see it first or avoid paying the subscription fee. While we could never of course condone such a thing (!) a...

Ikea Valentine’s – Free cot for babies born 9 months from today

Great little idea from Ikea Australia – a free cot for any parent whose baby is born 9 months after Valentine’s Day. They just need to cut out the voucher, save it for 9 months and then provide a birth certificate as proof. Easy. Chances of take-up? Very limited. But an extra PR boost if anybody does. Win-win! Source:...

McDonald’s goes posh with waiter service and china plates

It’s an oldie….but a goodie. And will surely see a huge take-up today by those financially less-buoyant Valentines…. A McDonald’s franchise in Warilla, 100km South of Sydney, Australia, has become the first in the world to offer full table service for its dine-in customers – including china plates, glassware and metal cutlery. The offer is open to dine-in customers who order a premium...

« Previous Entries