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Pop-Up Cafe Selling Only Tap Water Opens in London

A bar serving only tap water has opened for one day only in Shoreditch, East London. It follows the trend of chic cafes selling only one type of food like cereal or toast, except this pop up shop is a stunt for a good cause. The bar, named H2Only, has been set up by the Royal National Lifeboat Institution to raise awareness for the coastal charity that relies on donations. It is part of their ten day H2Only...

Brands ride wave of #thedress phenomenon

As the internet has been broken trying to decide whether this dress is black and blue or white and gold, some brands have spotted the opportunity for some social media mischief.   Here is the famous dress in question and the debate that has been raging. What do you see? 1. Skittles thinks it looks rainbow coloured I have no idea what you guys are talking about. It looks Rainbow to me. #TheDress — Skittles...

NASA Releases ‘All About That Space’ Parody Video

NASA have released their very own music video parodying Meghan  Trainor’s hit single ‘All About That Bass’. Interns at NASA’s Johnson Space Centre produced the spoof to raise awareness of the Orion spacecraft’s maiden voyage earlier in December. It manages to avoid the perils of all amateur parody videos and is not completely cringeworthy. The lyrics actually work quite well. I’m...

Air New Zealand Create Incredible Hobbit Themed Safety Video

Air New Zealand have capitalised on the hype of the final Hobbit film – The Battle of Five Armies with a remarkable safety video. It begins with a passionate fan of the franchise boarding a plane, seeing Elijah Wood, who played Frodo in The Lord of the Rings films. He is then transported to Middle Earth, recreated beautifully in the video. It gives the traditional advice of airlines in a glorious setting with...

Santa joins LinkedIn to recruit little helpers for NSPCC campaign

Despite Christmas being months away, the PR tie ins have begun already. Who says we don’t need a little festive spirit in October? This charming campaign sees Santa Claus set up a LinkedIn profile. The self-proclaimed Managing Director of Christmas is using his profile to recruit ‘little helpers’ to assist with letter-writing duties to children around the world. Santa admits that after installing a...

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