Pot Luck: PR stunt alerts Canadians to the cavities in their roads

Potholes are a nightmare. Every driver knows it. There is no greater advertisement for the fact than to go for a drive until you hit one. So if you’re the consultancy charged with the task of drawing attention to a new socially collaborative website and smartphone application aimed at addressing this problem, where do you start? Well if you’re Canadian based Taxi you plant a car half submerged by a pothole smack...

PR stunt drops the ball: Giant candy bar delivery unpatriotic

One week on from the New York Giants’ dramatic Superbowl XLVI victory and the defeated New England Patriots are having the PR salt rubbed into their wounds. For the Pats’ wide receiver Wes Welker, the moment he dropped Tom Brady’s last minute play was just the beginning thanks to Pawngo. To compound New England’s misery, the Denver-based pawn shop delivered thousands of Butterfinger candy bars to the...

The ‘Price’ isn’t right for Snickers’ Twitter campaign

An elaborate Twitter campaign coordinated by Snickers featuring A-list stars, such as Manchester United footballer Rio Ferdinand, Knight of the realm and former England cricketer Ian ‘Beefy’ Botham and model Katie Price, has backfired after the Advertising Standards Authority (ASA) began  investigating the campaign after numerous complaints. And the trouble doesn’t end there for the Mars owned franchise. The...