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The World’s First Piggyback Taxi Service

The concept of confectionery brands grabbing our attention through a cheeky PR stunt or two in an effort to flog the stuff, most recently employed by Zang ‘the caffeinated chocolate brand’ in South Africa. Playing on the brand’s vaguely Mexican roots, which seems to define its identity, Zang launched the world’s first piggyback taxi service in Cape Town where masked wrestlers acted as vehicles. Activated and...

Shine unveils the ‘People’s Oscars’

In a lovely bit of agency self-promotion, the clever folk at Shine conducted something of a social experiment in the run up to The Oscars – testing whether The Academy’s views reflected that of the movie going public. By carrying out a touch of ‘social listening’ the extensive monitoring of online chatter looked at discussions around nominees post publication of the shortlist, exhaustively analysing around...

Roses are red, Violets are Blue; a Valentine’s Day Stunt involving Waterloo

Every man, his dog and their PR agency are looking for a bit of page space when it comes to Valentine’s Day – so when someone does it such a refreshingly simple and understated way it does stand head and shoulders above the crowd Case in point comes from the generally good noises coming from passengers on the platforms in and around London today, all of whom were greeted with a bit of a Valentine’s Day...

Qantas launch sickening social campaign: #qantasblankcanvas

Like me, many find the mere notion of the interminable thirty hour flight to the land down-under exhausting, boring and, in the case of those suffering from dickey tummies or in flight nerves, a sickening experience – all things considered. So, in an effort to boost their social-media standing, Qantas is offering passengers a little old-fashioned in-flight entertainment by incentivising them to get creative on...

#dinnercam: money-shots for food pornographers

It is a truth universally acknowledged that a socially active food blogger in possession of an Instagram account must be in want of the perfect snap. Such is the case, that a quick trawl of your preferred social media platform will undoubtedly reveal an array of wonderfully photoshopped images – ranging from beans on toast with a sunny hue, to sharply focussed mackerel salads and violently green peas. It is...

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