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Deliveroo trolls UberEats by giving away free doughnuts because UberEats stunt fails massively

So I wrote a PR Examples post yesterday about the Krispy Kreme stunt with UberEats and the fact that it bombed when the UberEats app crashed. Today I see that Deliveroo has an awesome PR team because they saw what was happening with UberEats and decided to offer free doughnuts in person… with no risk of the website crashing. At least 1,000 doughnuts were handed out at Cannon Street, Liverpool Street and Kings...

Krispy Kreme gave away 36,000 FREE doughnuts… But it didn’t quite go to plan

Yesterday, Krispy Kreme gave away 36,000 free doughnuts through the UberEats app. Unfortunately, it was only in London BUT the lucky people claiming would be getting a dozen! All Krispy Kreme were asking was for the public to download the UberEats app and order from 2pm. Simple enough right? Unfortunately not… The public were a bit too eager to claim the free doughnuts – well of course – and the UberEats app...

London’s iconic statues are wrapped up in red coats for Wrap up London

Iconic statues in London have been covered up in red coats to encourage Londoners to donate their old coats to those in need in this year’s Wrap up London campaign. Last weekend, three London statues in high traffic areas – Sherlock Holmes at Baker Street station, Amy Winehouse at Camden Market, and Kinder Transport at Liverpool Street station – were given bright red coats to raise awareness for the cause. In...

Booking.com created ‘Britain’s highest bedroom’ for Bonfire Night

Holiday site, Booking.com, created a bedroom at the top of the Shard to give a couple an amazing view of the Bonfire Night celebrations. The Shard is the tallest building in Western Europe, and Booking.com said the room it created was Britain’s highest bedroom. According to the brand, it was the first time someone had stayed overnight at the viewing platform. Booking.com launched a competition for the chance to...

Think! reveal striking ad aimed at drivers using their phones and the consequences around it

Think!, the government’s road safety campaign, has launched a new ad to show the amount of information that is missed by people when they’re looking at their phones. The 90-second film begins with a fast-moving shot of a busy roadside as it would be seen from a car, lasting 2.3 seconds. The viewer is then asked via on-screen text, “Did you see the pink kitten?” The rest of the running time...

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