Cineworld indulges in childish insults

  Afew months ago I blogged about Odeon, which failed to respond to a Facebook status complaining about ticket prices. Hours became days and days became an entire weekend where nothing was done, allowing the post to gain momentum through more than 170,000 ‘likes’. Now it’s Cineworld’s turn to commit social media suicide, although this time the brazen brand has no remorse. The tweets...

Share a Coke campaign copies Cadbury

Update (from Rich): As pointed out by a number of people in the comments below and on Twitter, Coke actually ran a similar campaign in Australia in 2011, so if they’re copying anybody, it’s themselves. That said, this post still serves as a chronicle of the company’s most recent campaign (a brilliant way to improve sharing). Original post: One of the best pieces of PR advice I’ve been given...

Will Mayfair make it back on the Monopoly board?

They say that you’ve got to evolve to keep up with the times and Hasbro’s classic board game, Monopoly, is doing just that to stay current. Earlier this year, the iron was kicked out of the game and replaced with a cat after Facebook fans voted it in with almost a third of the vote. And back in 2011, the board game was updated with all new properties to reflect the most expensive areas in London. As...

Pelican sexes up show with ice sculpture

Excuse me for being surprised. I’ve worked in the foodservice industry for a few years now and don’t think I’ve seen such a simple, yet effective, PR stunt that grabs attention and even makes waves in the marketing press. Well, The Drum anyway. Pelican PR produced a seven-foot ice wall to represent seven years of frozen food growth for its client – the British Frozen Food Federation...

Is Dulux’s campaign a bit dry?

  It’s safe to say that PRs are a tough bunch that can promote anything: people, places, things. Essentially, we’ll try and get coverage for any noun – and that now includes colours. Dulux’s campaign, featuring Girls Aloud star Nicola Roberts promoting Indigo Night, its shade of year, launched a couple of weeks ago and has so far secured some great coverage, including: The...