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BA hides in Brazilian bookstore

Neat campaign by BA in Brazil. They wanted to tell Brazilian travellers that BA doesn’t just fly to Britain. So they tinkered with the barcode readers in the travel sections of bookshops. The little machines you can use to scan your books and get more info. You blip a guidebook on a particular destination and the BA flight info and price came up. Welcome surprise for the reader and literally laser targeted...

Ingenious blood donation campaign by Brazilian football club

Simple cause-related shirt deal by Brazilian club, Vitoria. The side normally play in red and black hoops but have ‘drained’ the red for the start of the season. Hoops will be ‘filled’ as fans donate blood. Raising awareness and calling for action in one hit. From Who Ate All The...

Hard-hitting make up tutorial hides signs of domestic violence

Here’s a great piece of work by domestic violence charity, Refuge. It’s a hard-hitting makeover of the beauty tutorial video featuring one of the format’s best known stars, self-taught make-up artist Lauren Luke. “65% of women who suffer domestic violence keep it hidden,” says the onscreen copy at the end. “Don’t cover it up.” Powerful stuff made all the more so by...

The power of a twig

Kiwi cider company, Monteith, popped twigs in their cider to underline the fact they use fresh fruit (not syrup concentrate) when they brew up. Plus… they knew it would kickstart drinker reaction. nothing you could do could make him love you more Cue comms storm across social and traditional media. And a massive run on their cider to the point of selling out. Neat. Shows what can be done when you have a...