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Goodbye #TweetingBra, hello #Bracam

It’s been almost a year since Nestlé unleashed the #TweetingBra on the world, and I’m sure you’d all agree that that’s far too long to wait for a bra based campaign. Fear not, Nestlé Fitness is all over it. Nestlé Fitness, (and its agency – McCann, Paris) fitted a bra up with a hidden camera, and sent a woman around London – in a very revealing top – to see how many times people...

Expedia helps fund bucket list memorial project

The best advertising, or PR, is all about storytelling. Anyone can extol the virtues of a product or service, but – at the risk of sounding like a bad actor – what’s my motivation? Why do people want to buy that product? Why should people want to go on holiday? I recently travelled to Chicago for work. Don’t get me wrong, the giant reflective jelly bean (okay, Cloud Gate) was amazing, but the best...

Save The Children UK highlights plight of children in war zones

Working with creative agency, Don’t Panic, Save The Children UK has produced a shocking video, which gives people a small glimpse of what it must be like to grow up in a war zone. The video, which has had over 3.6 million views since 5th March, shows a regular family celebrating their daughter’s birthday. It then shows snippets of her life over the next year. We watch, as the moments captured graduate from...

Alzheimer Nederland promotes awareness by confusing Facebook users

Dutch advertising agency, N=5, has come up with a fascinating way to raise awareness about Alzheimer’s disease. The Alzheimer’s Event, carried out on behalf of Alzheimer Nederland, encouraged Facebook users to submit photos of their friends to the campaign website. These photos were then photoshopped into pictures from a variety of local events, and uploaded to the event’s Facebook page, where the people...

BA celebrates Chinese New Year with golden ticket giveaway

Sina Weibo is still the dominant social network in China, but WeChat (launched by Tencent in 2011) is gaining on it fast. While Sina Weibo, like Twitter, lets users share information with strangers, WeChat (or Weixin) is a mobile app that focuses more on existing friendship groups. Using WeChat, people can not only call and text for free, but communicate with friends in private group chats limited to a maximum of...

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