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Microsoft creates AI: shuts her down after becoming world’s worst problem child

Less than 24 hours after Microsoft’s Artificial Intelligence chatbot named Tay (@TayandYou) was introduced to the world, it was just as quickly put under scrutiny after it began tweeting racist slurs and conveying misogynistic views. The bot was targeted at 18 to 24 year olds and the premise of Microsoft’s creation was to “conduct research on conversational understanding”. The AI was set free inside the...

Hitman campaign creates a mess in the bathroom

Celebrating the upcoming launch of the new Hitman game, the marketing team at Square Enix decided to promote it by taking the buzz back to the bathroom. Their methodology consisted of fake blood seemingly spilling from underneath a set of London toilet cubicles. I’m giving them brownie points for their light-hearted approach, however it seems that their fun intentions were taken slightly out of context last...

Cup a Soup launches ‘deliciously thick’ campaign fronted by Joey Essex

Reality TV ‘star’ Joey Essex has been brought on board by Batchelors, the company behind Cup a Soups, playing on his ‘thick’ persona. Cup a Soups has this week (1st March) launched their “Deliciously Thick” campaign to promote a new range. Joey Essex turns up the heat in the 30-second ad, which has gained almost 7,000 views on YouTube in 3 days. The ad itself plays on Essex’s own...