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Panic on the streets of Dubai: Dubai Police escort escaped Dinosaur back to safety!

Assumption kills creativity. Now that I’ve seen Dubai Police escort a ‘live’ dinosaur down the busiest motorway in the UAE, I’m less inclined to accept the old “we’ll never get it approved” dismissive. Congratulations to IMG Worlds of Adventure, who sent the residents of Dubai on a weekend-long hunt for the escaped dinosaur in this inspiring and all-round feel good PR Stunt. Starting with an early...

Taco Bell hacks its own website and social media accounts to launch new app?

While the jury is out deciding whether Taco Bell’s bold app launch was a #prwin or #prfail, one thing is certain – the column inches are mounting. If it’s true that any PR is good PR, then wow, there is a lot of good PR. Choosing a busy end-of-month Friday, Taco Bell appeared to hack it’s own website and social media accounts by deleting all content and leaving an image directing visitors and...

“Oh Sweet Lorraine” a reminder why we love great PR

Congratulations to Green Shoe Studio for reminding us why we love great PR. You may not have heard of them before, but give it 24 hours as that is all about to change. “Oh Sweet Lorraine” is a song written by a 96 years old widower from Illinois who, with the help of Green Shoe Studio and their campaign ‘A letter from Fred’ has rocketed to the top of the iTunes download chart selling over 500,000...

‘Not so sweet’ Dubai marriage proposal fail

Congratulations to Cadbury this week for keeping us entertained in Dubai. Earlier this week a video went viral showing a very public marriage proposal in a popular Dubai Mall go horribly wrong. Before he had a chance to finish “will you marry me” the lovely lassie had whipped the ukulele from the hands of the Mariachi and clocked him over the head with it. Awkward. What was eventually revealed as a...

MARIJWHATNOW? Seattle Police Hand-Out Doritos Instead of Arrests at Hempfest 2013

As States in the US continue to legalise marijuana use by adults over 21, Seattle Police have found a new approach to educating users on safe practice and clarifying what is now legal under the new laws – by handing out bags of Doritos instead of arrests. “It’s meant to be ironic. The idea of police passing out Doritos at a festival that celebrates pot, we’re sure, is going to generate some...

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