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Period Pad plasters aim to destigmatize menstrual hygiene around the world

The 11th of October marked #dayofthegirl which aims to highlight challenges girls face throughout the world, while promoting girls’ empowerment and their human rights. ‘Plan International UK’ launched its new campaign supporting #dayofthegirl with a fun new product. Aiming to tackle the stigma around menstrual hygiene the company created boxes of ‘plaster pads’ and sent them to celebrities and...

Hostel made entirely from sand

Online booking website and platform Hostelworld, have created a life-sized hostel out of sand. The sand hostel, which lies on the side of the Gold Coast in Australia and opened between the 20th and the 22nd September. Even though it’s made from sand, the hostel is to size – measuring four metres tall and took 24 tonnes of sand to make. The hostel contains one private room and an eight-bed dorm. The...

Fintech start-up repurposes the notorious Brexit bus

We all know the infamous Brexit bus that stated “We send the EU £350 million a week. Let’s fund our NHS instead”. Fintech company, Monese, has replicated the bus, which received a negative response post-referendum because it was misleading/untrue, in its new campaign. The start-up has reformed the bus, changing the original £350m statement to promote its new banking offer – “Send €350 million with...

Specsavers’ use iPhone leak in new billboard ad

After Apple’s major new iPhone leak, Specsavers have used the company’s misfortune to their own advantage, basing a new outdoor advert on the leak. New real-time billboards have been put up across the UK, referencing to topical subjects and news by the minute, to remind the public the importance of getting their eyes tested. An example of one of the live billboards was yesterday’s iPhone leak, where...

Kettle Chips upgrade London office workers lunches

Free lunch? Don’t mind if I do! Kettle Chips’ new stunt has given Londoners on their lunch break just this, however they did need some persuading… An undercover actor was hired by Kettle Chips to encourage office workers to upgrade their dull lunches in a park in London – the stunt was filmed with hidden cameras and documented the comedic actor as he struggles to get people to have lunch with him, but...

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