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Nike and the search for a sub-two-hour marathon

This week, I was really blown away by the latest campaign from Nike; looking to re-write the history books on what is humanly possible and break the sub-two-hour marathon barrier. This was a huge marketing campaign which was aimed at solidifying Nike’s reputation as the leading sports fashion brand globally, and was aimed at achieving the impossible – this was their self-professed “moonshot”...

#FACupAdventure celebrates history of FA Cup with trip to South Pole

To celebrate the FA Cup’s 143 year history, the famous jug was sent to the South Pole to create a picture story about the “adventure of the FA Cup” with renowned adventure photographer Martin Hartley. To get fans of the famous competition involved in the celebrations, the FA has asked them to submit their own FA Cup Adventures via pictures on Twitter – using the hashtag #FACupAdventure...

Fins-bury Park punters given fright with shark fin boating lake prank

Punters rowing around Finsbury Park’s boating lake were given a shock last week when their idyllic experience was interrupted by an unexpected visitor, with a shark fin emerging from the murky water and hurtling towards their boats. The unlikely nature of the attacks didn’t stop boaters from having a bit of a scare; human instinct clearly took over a few times as a shark fin hurtling towards you is...

Chelsea FC and The Simpsons Team Up For Unlikely Partnership

Every now and again, I come across a piece of promotional work where the endorsement seems a bit tenuous – footballer Darren Bent promoting Battlefield 4 due to the fact that he’s a “sharp shooter” is one that comes to mind (he’s hardly a footballer) . Today I again saw one that seemed a stretch, with the story that Chelsea Football Club and legendary cartoon The Simpsons have teamed up...

Doritos Photobomb Super Bowl XLVIII

With a host of big-budget, celebrity endorsed adverts vying for a spot in the public eye around America’s flagship sporting event, Super Bowl XLVIII, there was more emphasis than ever for brands to try and create something clever and innovative to gatecrash the party with a PR stunt. With advertising space valued at an eye watering $4 million for 30 seconds of  footage, Super Bowl XLVIII was a potential...

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