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So long 2016, we’ll snooze until 2017

The quiet news period in between Christmas and New Year is perfect for sowing the final story of the year – there is reduced competition as PRs head off on their festive holidays and news room journalists are to a minimum meaning they need support and a lighthearted story or two.   Here is a great example of taking advantage of the quiet news agenda and piggybacking on a topic all news outlets will no...

Is Indigo the new ‘linkbait airline’?

Is the king of PR trolling and linkbait about to lose his crown? The master of ridiculously shouty and outlandish headlines, Ryanair’s Michael O’Leary, might be usurped soon by a youngish pretender. There is worse news for Mr O’Leary (who famously said he will be charging his customers to use the toilet) as the new leader in linkbait is a competitor, budget airline Indigo. Yes, Indigo Air are banning children...

Over use of passive aggression in PR by Hewlett Packard?

Lucy Kellaway at the FT has taken umbrage with a PR person’s passive aggression. After reading the article she wrote in response, what’s curious is that it sounds like she’d rather someone got ‘a bit shouty’ with her instead. Grrr. Here at PR Agency One, we have been discussing the story all morning and if you have missed it, you can read the full interview here. So what happened? Did someone die, or...

Selfridges does Christmas in August

Department store Selfridges has launched Christmas in August, a mere 143 days before Christmas. The campaign has been a resounding success with coverage in Metro, The Star, Independent, Telegraph and Guardian to name just a few. Retail giant John Lewis has pretty much owned Christmas over the past few years with its epic TV adverts, so it is interesting to see Selfridges claim first mover advantage in the...

Why Ed Miliband has been bonged to rights. AGAIN.

Currently doing the rounds on social media is a press shot of Ed Miliband stood next to a young gentleman holding a bong. In case you didn’t know, bongs are utensils that are explicitly designed to help people smoke drugs. I can’t be certain, but I’m pretty certain Ed Miliband’s press secretary didn’t sign this image off. But hang on. This photo is actually very old. Ed Miliband was ‘Bonged’ to Rights...

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