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Are witty customer service tweets just PR stunts?

The latest in a long line of witty customer service tweets hit the headlines this week with Argos taking the plaudits for its witty response to a self-styled ‘badman’ from Moss Side. The tweet was later picked up by social news site Reddit and then by Metro and the Daily Mail. National journalists and news agencies are well-known lurkers on Reddit and often take the best content and publish it themselves. But...

Is Paddy Power’s Oscar Pistorius Stunt a Bridge Too Far?

Has Paddy Power gone too far with its latest Oscar Pistorius stunt, offering odds on the outcome of the South African sprinter’s murder trial? Paddy Power is well known for its topical, tongue in cheek stunts which get the national media fawning about their attention grabbing antics. Recently they hijacked the Brits by sending two men dressed as Daft Punk to the Brits, only for them to drop their trousers to...

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