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Dove’s Self Esteem Project uses carbon paper to drive messages home

Dove’s Self Esteem Project, launched in 2010, has teamed up with Portugese ad agency Torke+CC for their next bid to promote self esteem and beauty amongst females – but this time targeting children. The campaign was created to raise awareness amongst adults of the effects verbal abuse can have on children. An advert was placed in a Portugese parenting magazine with a box asking women to write down the...

Mercedes-Benz create an interactive advert which users control via Twitter

On Saturday 06 October, Mercedes-Benz UK will create a social media innovation by launching the first set of interactive Television adverts under the hashtag #YOUDRIVE. The 3-part stunt is to promote the companies new A-Class, and invites Twitter users to control the plot of the adverts, being aired during the commercial break of this weekends X Factor, by tweeting either #hide or #evade as the story’s...

One small step for man…. One giant leap for Will.i.am

Will.i.am broke into the record books today as his new track, ironically titled ‘Reach for the stars’, became the first song ever to be transmitted to Earth from another planet. It seemed only apt that Will.i.am, known for being at the forefront of advertising emerging technology, including performing wearing an Ipad helmet of his own face, should take on this meteor of a challenge. Not wanting a...