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Seth & Riley’s Garage creates ‘genius’ ad. Kind of.

(Huge disclaimer…. I work for Carlsberg Group – the company behind the newly launched Seth & Riley’s Garage Hard Lemon Drink.) Working for such a huge company (500 brands, hundreds of markets and tens of thousand employees), it’s not surprising, that very occasionally, I don’t know *everything* that’s happening with our brands…. So it was a great surprise this morning,...

PR Vacancy – Anti-depressants and criminal record preferred

The trend for eager job hunters marketing themselves in an unconventional way has been well documented, but the other way round, is slightly rarer. However, ‘no coverage, no fee’ agency Just In Time PR, has posted a job advert with a difference (read it here). “We’re looking for a ‘Senior Account Manager’, whatever the hell that is,” they proclaim.  “You’ll be on anti-depressants…[and]...

How Broadchurch got the nation guessing

So little Danny Latimer has been added to the TV Whodunit Wall of Fame – and proudly sits alongside JR Ewing, Archie Mitchell et al. And for ITV, the finale of Broadchurch was a fantastic PR win. The pre-, during and post-show execution was expertly handled and left the whole nation in a frenzy as to who would be identified as the murderer in the eight-part crime thriller. I watched the build-up with interest. A...

Animals line up for London Zoo stocktake

It would have been easy to begin this blog post with: “They say ‘never work with animals or children.’ ” So I’m not going to. Instead, I imagined the moment in the ZSL London Zoo PR hub when someone posed the question: “How do we make this necessary piece of admin a global news story?” Well, quite easily really. The London Zoo stocktake was a great piece of PR.It resonated with...

Lucky Voice gets lucky with Gangnam Style

Lucky Voice pulled a blinder on New Year’s Day. Whilst the majority of the nation were recovering from the festivities of the previous evening, Lucky Voice managed to get blanket coverage on a story which can’t have taken them long to generate. ‘Auld Lang Syne ditched for Gangnam Style as Psy tops New Year’s Eve karaoke chart’ exclaimed the Independent. BBC Breakfast carried the story, along with most of...