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Whopper Exchange: Burger King will exchange your unwanted holiday gifts for a Whopper.

This holiday, you can put your unwanted gifts to good use and get some free food at the same time. Burger King is offering customers the chance to exchange unwanted holiday gifts for a Whopper on Dec. 26. The exchange program is valid in three specific stores one from each participant city: Miami (US), London (UK) and São Paulo (Brazil). The US and UK promotion is valid for the first 100 people, while in Brazil...

Ford creates “Calendario da Saudade” to help truck drivers and their families.

It might even look a bit silly at first, however this is very touching one, but it does require some proper contextualization. First, translating the name “Calendário da Saudade”, I couldn’t find a proper translation for it so I kept it as such, as there’s not an exact word in the English language that would fit. Locals even sometimes mistakenly pride themselves that “Saudade”...

Netflix is converting 200 Coffee Shops into Luke’s Diner for “Gilmoreversary”.

To celebrate 16 years from the premiere of the show “Gilmore Girls” – hence Gilmoreversary – and to promote the upcoming premiere for the follow-up 4-part series “Gilmore Girls: A Year In The Life” on November 25, Netflix is converting 200 coffee shops around the US into the hallmark spot from the show – Luke’s Diner on October 5th, serving free coffee in this very...

Santander creates “From Bus Stop to Bus Stop” campaign to attract millennials.

As part of the bank’s new general brand position, surrounding the phrase “How can we help you today?“, a new stunt to approach Millennials was crated by Talent Marcel, in partnership with Vice. Branded interactive bus-stops were installed nearby major universities in the city of Sao Paulo, which besides offering free wi-fi also provided different types interactions, including cellphone chargers,...

Tiger Beer creates Air Ink – ink made from air pollution.

Air pollution in Asia is at an all-time high. Cars, factories, and kiln burners pump out endless black columns of smoke into the atmosphere, the resulting smog marking its acrid presence on buildings and encircling city skylines in a dark, oppressive cloud. In a stunt created by Marcel Sydney in partnership with MIT’s Graviky Labs, for Hong Kong’s Tiger Beer, turned air pollution into ink. To create...

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