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LEGO encourages parents to spend more time with their kids with video stunt.

Curiously this was not a Father’s Day stunt, as that is celebrated in Taiwan on August 8th, but it looks a lot like one. In Taipei where working adults are some of the busiest in the world, a child’s imagination was given the stage to shine. Hsiao Feng was chosen via a casting call, and a video was filmed of him sharing his Lego  creation, a really strong car, that would help his father who sells and...

BandSports create the “Anti-Rival Vaccine”.

Personally, as someone who doesn’t really follow football or teams sports at all (other than watching Curling or Hockey during Winter Olympic Games), this stunt seemed a bit too cheeky, but it was curious enough to deserve a post. The local sport channel Band Sports decided to play upon fears from local parents. During a period of the H1N1 virus spree in the state of Sao Paulo, the company provided a creative...

São Bernardo Plaza Shopping welcomes you to ‘The Empty Shop’.

When winter comes, it’s not uncommon to find clothing donation boxes in places like the malls, supermarkets or pharmacys. The São Bernardo Plaza Shopping mall decided to take their winter clothing donation campaign further by the creating “The Empty Shop”. Strategically located at the heart of the mall, “The Empty Shop” has empty hangers, empty racks and shelves, also naked...

Skol Beats makes Masquerade Ball technological for Carnaval in Brasil.

Trying to recreate the beauty and mystery from the traditional Marquerade Ball from the European Carnivals, Skol Beats created this interesting stunt during Rio Music Carnival event on February 6th. At the party, 5.000 masks were distributed to the attendees, which were powered by technology developed at MIT, that allowed the mask to be connected to the guest’s Facebook profile, and used that data and...

Shocking billboard raise awareness for the rights for people with disabilities.

On November 30th a multi-platform campaign was started combining live and online elements, to raise awareness about the importance of the benefits for people with disabilities. Credited to group a named Movimento pela Reforma de Direitos (Movement for Rights Reform), the campaign titled for ‘the end of privileges for the disabled went online with an Online Petition, a Facebook Page and put a Billboard in a...

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